I’ve been struggling for a while to get real organic reach and engagement on social media. A lot of us have since their algorithm changes a while back. But nevertheless, I’ve read too many websites to count, listened to many podcasts and talked to some digital marketers – and the real trick is to know your audience.
Basically, you have to live and breathe your audience. How do you do that?
1 Facebook Insights
Make sure you know the basic demographics of your audience. What’s their age, gender and location? You can’t talk to someone if you don’t know who they are.
You want to research everything about your audience. You want to know what they’re struggling with, their pain points, what makes them happy and cheerful. Find out where they are online – do they use forums, are they in Facebook groups, what videos do they watch?
For example, for one of my clients the audience is university students aged 18-25. There are Facebook groups in Australia for each of the major universities – such as Monash Stalkerspace. I read the posts students post in this group (hundreds of posts daily are posted here – yay for me), and if I find something interesting our audience may like, I post it.
Reading what your audience creates and consumes has significantly impacted the Likes and Comments I receive on Facebook. There used to be weeks where there would be no engagement – now I get engagement daily.
It’s quite simply really – know who you’re talking to.
If you want to read more, I highly recommend this article by Social Media Today that explains how to create customer personas.
Do you have any tips and tricks to share with me and my readers about getting engagement on Facebook or Social Media? Let me know below!
So I love listening to marketing podcasts when I go for a run, but the problem is, my iPhone won’t let me download them straight to my iPhone 4. I’m not sure why, I click download but it never works.
This whole time I was streaming my podcasts using 3G. I only have 500 MB of internet a month on my phone, so this wasn’t sustainable.
Today I found a solution! I have an old iPod Touch (2nd generation, yes that’s old!) so now I download the Podcasts from my computer and sync them straight to my iPod Touch. Easy! If you don’t have an iPod Touch, you can download them from your computer and sync them to your phone as well. I just like having 8GB of free space just for podcasts.
Have you ever had problems downloading podcasts to your phone?
Oh and if you listen to podcasts, tell me your favourites? I love finding new ones to listen to!
You may be wondering why (as a future digital marketer) you need to be popular on your personal Facebook profile. Well it’s not about popularity, it’s about practice.
Let’s say in the future you’re sitting at the desk of your new social media marketing job with a company’s Facebook page starring back at you and the text cursor blinking on and off. What are you supposed to do?
If you read my blog, you’ll realize if you practice marketing yourself on your personal Facebook profile with friends and family, you can apply similar knowledge to a Facebook company’s page. As the old saying goes, practice makes perfect.
Let’s jump in the deep end and start with the first tip to get those like-clicks pumping.
1. Ask For People’s Advice to Encourage Comments
Most people like to help others. If you’re thinking ‘no I don’t’ then you’re a cruel human being (loljks…).
If you ask questions on Facebook, you’re bound to get responses. Example posts:
“Hey guys, my imessage suddenly stopped working on my iPhone. Does anyone know how to fix this? I need to text people… NOW!”
“What websites do you use to watch tv shows for free online? I need a website to catch up on The Vampire Diaries!”
“HELP! Does anyone know where Where’s Wally went??”
Okay you get the point…
Ask questions! Be interactive and welcome advice. My turn – what have you asked your Facebook friends advice for? Did you get a lot of responses?
A study found that questions starting with ‘Should’ or ‘Would’ had more comments than those starting with ‘How’ and ‘Why’. This is probably because the former question starters require ‘yes/no’ answers and the latter require a bit more thought and writing. Clearly, we’re all lazy and it’s not just me.
2. Post Photos
This is an obvious one. But statistically, a post with a photo gets 39% more interaction than a post without a photo. You will receive a whopping 53% more likes and 104% more comments with a photo.
Don’t just CTRL C + CTRL V the link and bam – post it. You need to write a short sentence about what the article is about or your opinion on the article. From personal experience, I will scroll pass your link if you don’t write something because I’m lazy. I’m sure you are too.
4. Write Short Posts
Track Social found that the shorter the Facebook post, the more engagement from others. As you can see from the graph of their study of 100 well known brands, a post of 0-70 characters received the most attention with likes/comments in the 4,500 mark.
There is a steady decline of engagement until the post reaches 141-231+ characters. Any more increase in characters won’t decrease or increase the engagement level.
So don’t write as much as I have and write short Facebook posts. Have you noticed this from your Facebook newsfeed?
5. Share Funny Stories
People love reading stories. If a creepy man behind the cash register was hitting on you, make a funny post about it. Or if your best friend won’t stop falling in rabbit holes while trekking through the forest (aka, my sister), then feel free to publicly ridicule them (in a nice way of course).
If you don’t have any stories, post a meme or post about something funny you read about online. This ties into posting articles and including text.
People want to be entertained, so be their entertainment of the day.
The End – But Wait, There’s More!
I want you all to go to your Facebook newsfeed and look at the first 5 posts from your friends (not pages). Who out of your friends gets more likes and comments and why? Did they post a photo? Did they have a short post? Was it a selfie of a female friend? Did your mate post a funny story from his day? Whatever it was, let me know in the comments.
For me this is what I found:
“That moment when…” post – 4 likes
A boy posted a funny photo of himself – 17 likes, 13 comments
A girl posted a photo with little description – 0 likes
A girl posted a status update on her job acceptance – 17 likes, 2 comments
A boy posted an emotional status – 4 comments
As you can see, the funny photo and the story-like status update received the most attention. My mini study is too small though so what about your feed? What did you see? Let me know what else you do to get more likes on your posts.
Dr Dario Nardi is a neuroscientist who uses EEGs to look at people’s brains and analyse their brain depending on their MBTI type. Something I’m clearly fascinated with. He wrote his first book with 60 people he studied and now he’s writing his second book with over 200 people.
He’s found some amazing patterns among type and the brain – sometimes an 85% similarity between the brains within specific types. So there could be an 85% chance two ENFPs have similar brains. These are surprising numbers.
If you want to listen to his latest video, it’s here.
I went through it and here are the most interesting findings about three different types when they’re listening to someone.
INFPs: If you’re an INFP, you’re one of the best listeners out of the other 15 types. The listening area of your brain activates quite strongly.
ESTJs: Your listening area activates most strongly when you’re listening to a respected authority figure.
ESTP: You’re more likely to listen if someone tells you the reason or purpose of them talking first. I’ve met an ESTP before, and I definitely found this to be true.
If you’re one of these three types, does this description match you? Are you interested in neuroscience and personality type as much as me? If you have any resources, please share them!!
I always felt nervous in class whenever the teacher asked ‘why do you like marketing?’ Most answers are ‘because I’m really interested in why consumers buy things,’ or ‘I want to know how to sell to people.’ None of these answers were mine. I always thought that perhaps I’d chosen the wrong major. I’m not driven to learn why customers buy or how to sell to them. So am I in the wrong profession?
Well I’ve learned through my social media freelancing journey that everyone can have a different ‘Why’ and that it’s okay to have one no-one else does.
I don’t want to appear self-righteous at all, but my real reason for loving marketing is because I just love helping entrepreneurs reach their goals. I love that they’re so passionate about an idea that helps other people, and I love helping them reach that goal. I’m so driven to learn everything about digital marketing so I can help these people. I don’t really care why customers buy off the hat, but if knowing that knowledge helps me help my clients, then I definitely want to know that information!
For one of my clients, we had a massive breakthrough overnight where we got a lot of email signups overnight (12 times more than normal). It was Pinterest that did it, so now I’m even more driven to learn everything I can about Pinterest. Facebook and Twitter haven’t given us the same results.
Maybe I’m a little strange. Does anyone else get a strong motivation and drive simply from helping someone else? Once again, I don’t want to appear like a ‘goodie-goodie’ – this is just the real reason I love marketing.
I care about Digital Marketing! But it’s time to move on… Digital Marketing used to be sexy. Just as sexy as the annoying orange below. Well okay he might not be that sexy, but Digital Marketing is.
It’s time to move on from Digital Marketing and start using Experience Marketing. How? Keep reading!
There is a blurred line between our online and offline experiences. We wake up and it’s the first thing we check. Before we sleep, it’s the last thing we check. We close our eyes, try to sleep, but nope, someone sends you a message on Facebook and you have to have a peak. Not only that, our romantic relationships can now begin from social media. Ever heard of Tinder? I know two people who have a successful long-term relationship that began on Tinder. Do you know anyone? Other ways the internet has integrated our offline and online use:
The point I’m making is that now more than ever, our mobile, the internet and social media are integrated within our offline lives as well. They affect us. An overlap is occurring between our ‘real life’ and our ‘offline life’.
So it’s bye-bye Digital Marketing and hello experience marketing.
Customers don’t see the distinction between offline and online as much now. It’s all interwoven. It’s no longer viable for a brand to separate customer’s online and offline experiences. Now, marketers need to blur the line between offline and online. They must encourage online and offline experiences together for their customers.
For example, Go Pro encourage users to take videos of themselves going on crazy adventures. They get them to share their videos on social media – therefore blurring the lines between online and offline. You video yourself sky diving then you upload it on social media.
Digital Marketers cannot have one model that aims to please everyone. Now, using experience marketing they must know each individual consumer’s needs, wants and preferences and market directly to them. Customers want the digital world to enhance their offline experiences and vice versa. Incogo does a great job at this! How is this done?
Sitecore shows how big data, channel proliferation and technology consolidation are the three main ways to get to know your customers individually. Once you know them individually, you can target specific campaigns directly to them to create experiences.
Big data: There is data online every where about your customers. You just need to collect it.
Channel Proliferation: There are new social media apps and technology made everyday, enabling two-way communication through so many different channels between brands and their customers.
Technology Consolidation: Through new technologies, collecting big data from all the new channels popping up is getting easier and easier.
How to Succeed in Experience Marketing: Know Your Customers Expectations After you’ve collected data about your customers you need to analyse it. You need to know your customers expectations so you can reach or exceed them. Once you’ve done this, you know your customers have had a positive experience.
To sum up, there is now a blurring between our offline and online worlds. Everything we do is an experience – whether on social media or at a store. Companies must leverage these experiences with a holistic approach. They need to complete the circle and allow offline and online interactions to occur simultaneously together.
If you’re an ISFJ, or know an ISFJ (from the Myers Briggs Type Indicator), you may know your second cognitive function is extroverted feeling, or written as Fe.
Fe means you love helping other people. In a group setting, you have a smile on your face, you’re always warm and want to make people feel comfortable. You dislike conflict, because that breaks the harmony. You’re all about getting other people’s needs met.
Because this is your second function, it’s called your growth function. If you focus your efforts on Fe (which doesn’t come as naturally to you as introverted sensing or Si), then you’ll live a happy, fulfilled life.
For the past few years, I’ve been in a spiral of ignoring my Fe. I haven’t been as helpful to others. I used to give so freely, but once I gave too much, and it hurt, so I stopped giving.
I’m now at a point where I can start helping others again, as well as helping myself. It’s all about a balance. I used to only help others and ignore my own needs. Now it’s time for a balance.
If you’re not yet balanced, these four quotes might help you, like they’re helping me.
4 Quotes About Helping Others & Yourself
“The best feeling of happiness is when you’re happy because you’ve made somebody else happy”
“Help others achieve their dreams an you will achieve yours” – Les Brown
“A person has two hands, one for helping himself, the other for helping others.”
“The best place to find a helping hand is at the end of your own arm. Trust yourself.”
Right now I’m really focused on quote two, about helping others achieve their dreams. I’m helping two entrepreneurs achieve their dreams right now through digital marketing. I absolutely love helping them run their business.
Which of these quotes resonated with you the most? Do you have any other quotes you love? Let me know!